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Whenever you do something, you should do it right. It doesn't matter much what you do; always give it your best. And when you cannot do it optimally, or can't give it your best shot; you probably just shouldn't start. To do or not to do, for me there is nothing in between.
I have lived by this rule for as long as I can remember. I use it daily when I'm weight training, when choosing my workout and decide on my sets and reps. I used it in my career as professional bodybuilder – and while setting up my business Berry de Mey Nutrition.
I know first hand which sports supplements work, having used them myself and knowing their effect. I wanted to sell the supplements I was most enthusiastic about, and they had to be produced in the best possible way. I let my plans take form and then decided to first share them with the greatest authority in the field of supplements that the Netherlands have, before starting my business.
I soon found out that was Willem Koert. Willem is a science writer and renowned in the world of sports for his spirited and always perceptive website erogenics.com. I decided to call Willem and had a pleasant surprise. I wasn't speaking to a conceited scientist who stuck to his ready viewpoints and ran down all new ideas presented to him. Instead I met someone with an open mind and a sense of perspective.
“Science often cannot tell you whether a sport supplement works or not.” Willem said. “Science is mainly good for explaining what a supplement does. Practice usually proves whether it really works. When you are talking about supplements, experience beats scientific knowledge.”
We had a click, and after a few talks I knew I wanted Willem in my team. My company would benefit if he would analyse my plans and give some thought to the supplements we were developing for Berry de Mey Nutrition.
Our cooperation was successful. Together we came to the supplements we now present you as the ProElite line. At the basis of these are natural and trusty supplements which we combined with elements that, according to solid scientific research, enhance their effect. This line is the result of a synergy between two minds that, no matter how different, complete one another. No voodoo-ish mishmash but supplements that work. Supplements everyone at Berry de Mey Nutrition approves of.
The supplements in our webshop are not unvarying statics. I see my business as a process, and our products as ever evolving. What we sell today is good, but what we will be selling tomorrow even better. Willem and I continue to gather experiences and follow the scientific developments. We keep on thinking and experimenting. We keep asking questions and making improvements. When you feel up to it, you are invited to share your knowledge and experiences with us and others on our forums. Because in the end, we make our products for you.
Berry de Mey (1962) is the most successful bodybuilder that ever came from the Netherlands. At a young age he got acquainted with weight training through practicing martial arts, and soon started to focus on bodybuilding. He aspired, especially looking at it from a modern perspective, to create a body that was symmetrical as well as big and muscular. And was vey successful therein. He became European champion in 1982, and world champion in 1985 at the IFBB World Games. In 1988 De Mey won bronze at the Olympia, the most important contest in bodybuilding.
De Mey decided to end his career in professional bodybuilding in 1994 but always continued his weight training, stuck to his diet and kept up his knowledge of nutrition and sports supplements. He shares his knowledge and experience here with you.
Willem Koert (1965) is a sociologist, researcher and science writer. As a sociologist he did a research on the bodybuilding culture in the nineties. A subject that got to him. Koert started writing about nutrition and health, and specialized in weight training, sports nutrition and sports supplements, and still does. His articles are published in Dutch professional journals such as 'Krachttraining en Supplement' (Weight Lifting and Supplements) but also in popular press such as 'Men's Health' and 'Sport & Fitness'. Every day he plunges into new and forgotten studies and blogs about this on www.ergogenics.org and www.ergo-log.com and now also here, for you.
